I build and ship e-commerce experiences — React/Next.js apps and Shopify storefronts — and I run the media buying that drives traffic to them. Same person handling both the pixel and the pixel-tracking.
I came to the front end through biomedical engineering — a degree that trained me to take a system apart, find the part that's actually failing, and fix that instead of the symptom. That habit carried straight into web development and, later, into ad accounts.
I build responsive, production-ready interfaces with React, Next.js, and the MERN stack, and I customize and optimize Shopify stores end-to-end — theme sections, Liquid, checkout, and the tracking layer underneath (Meta Pixel, Conversions API).
On the marketing side, I manage Meta and TikTok campaigns for live stores, reading ROAS and CTR the way a developer reads a stack trace — as a diagnosis, not a headline number.
A running tab of where I've worked and what I actually did there.
Live stores and full-stack builds — some shipped for real clients, some built to prove out a stack.
Live Shopify storefront (Kalles theme) built and customized for a makeup retailer — home layout, collections, lookbook sections and cart flow.
Custom Shopify store for women's fashion — modified theme sections and integrated direct-response marketing tools to lift engagement.
QR-code menu platform with OCR scanning, real-time order tracking, role-based staff management, integrated payments and AI dietary filters.
Full-stack e-commerce platform — auth, persistent cart, reviews, secure checkout, plus an admin dashboard for products, users, orders and analytics.
Responsive car rental platform with JSON Server integration, dark mode toggle, interactive Chart.js dashboards and toast notifications.
Whether it's a Shopify store that needs a real front-end and real tracking, or a full-stack build from zero — I'm open to freelance work and full-time roles.